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The Urbz

SNW Webmiss
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Wednesday, April 21, 2004

EA Announces Plans for The URBZ* Sims In The City!

REDWOOD CITY, Calif., April 21, 2004 – Electronic Arts (Nasdaq: ERTS) today announced that The URBZ(*working title) is in development for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, the Nintendo GameCube™, and the Nintendo Game Boy® Advance. For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. The URBZ will be unveiled to industry insiders on May 12-14 at the Electronic Entertainment Exposition in Los Angeles. The URBZ is scheduled to be released simultaneously on all platforms in the fall of 2004.

"We're taking The Sims on console franchise in a dramatic new direction. Now that Sims are in the city they are now known as Urbz, they have a bold new look and style," said Sinjin Bain, Vice President and Executive Producer of the game at EA's Maxis studio. "For the first time, players will control Urbz at every moment of gameplay, while they are on the job, earning their street rep, or exploring a city that is alive 24/7."

About the console versions
Players will take their Urbz to work and be challenged by bosses at locations like the Sushi Bar, Chop Shop, or Bootleg Fireworks, Inc. Success brings the player well-earned promotions and gets them access to power socials to help them influence other Urbz. The fast-paced lifestyles in The URBZ is evident in gameplay including job challenges based on a direct-control mechanic for job objects, skill-building objects, and power social interactions.

The URBZ is built on an all-new graphics engine that recreates the essence of living in a vibrant city with distinct districts inhabited by Urbz with unique lifestyles. The game’s style captures the pulse of the action-packed downtown, ritzy shopping districts, Bohemian artist workshops, and a gritty subway station. Players create their Urbz using a new character customization engine to show off attitude and unique style, as well as signature "bling" such as tattoos and nose rings.

Players build relationships to increase their rep, influence other Urbz, and gain access to city districts, jobs, and lifestyles. Gaining access to all districts in the city, being able to live in any district, live any lifestyle, and become the biggest "player" in the city is the ultimate goal.

The URBZ will support the Sony EyeToy™. Players will download their image into the game with the Sony EyeToy and as their rep grows; their image or their Urbz image will begin to be reflected in the game.

About the Game Boy® Advance version
The Game Boy Advance version of The URBZ is the sequel to EA's #1 GameBoy Advance game of 2003 and is being developed by EA's Maxis™ studio in conjunction with Griptonite Games, an Amaze Entertainment Studio. Players will hit the big city and work to increase the reputation of their Urbz to gain access to the hottest spots in town. Players start out in a city on the brink of ruin. After getting fired from their job, they'll stumble upon Daddy BigBucks’ devious plot to take over the city. Players are challenged to thwart his evil schemes, while building their rep to become the biggest "player" in the city.

Players gain access to new vehicles like a hover craft to explore 25 brand new locations including Urbania, Sim Quarter, and the Bayou where they will interact with residents, master eight lively mini-games such as Moogoo Monkey Madness and Motocross Mayhem, unlock new Xizzle motive power ups, and collect over 120 new objects. Players will link two GameBoy Advance systems together in the Multiplayer Café and play head-to-head mini-games, unlock new features, and trade rare items.

About Electronic Arts
Electronic Arts (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $2.5 billion for fiscal 2003. The company develops, publishes and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under three brand names: EA SPORTS™, EA GAMES™, and EA SPORTS BIG™. EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
Last edited by Guest on Aug 13, 2004 5:20pm, edited 1 time in total.

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Mortimer Goth's Distant Cousin
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i goin to buy both of them the sims 2 and the urbz i soo a video and the thing that are in the game are very cool :dance1:

SNW Webmiss
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Yeah I bet it's a very cool game, but I don't have any console so I won;t be able to play The URBZ, though I'd like to. Maybe in the future :D

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Mortimer Goth's Distant Cousin
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yea think so and why don't you get a gamecude is only $99.99 dollar and i like the closed in the game is more like punk closed to me.

SNW Webmiss
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only $99 hahaha :haha: I can't affort it, not right now anyway... I live on my own, and have to pay some bills too.. But I don't really have the money for expenses like that. I'd like to, but then I would have to do some research on the consoles, to see which one I like best, and which one is the cheapest for me. I live in The Netherlands, so we use Euro's.

But right now, I don't have the money, not even for a discounted console.. :p I have to save the money for the new server I'm going to buy soon, because this server just can't take it anymore, and I'm also going on co-location... that will cost money too..

But maybe next year, I can buy some sort of console, and play the game :D in the meantime, I'll just read nice stories of people with experience on The URBZ :lol:
Last edited by Guest on Aug 15, 2006 8:29am, edited 1 time in total.

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Mortimer Goth's Distant Cousin
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ok that is cool so you are goin to wait in to nexts year to buy it

SNW Webmiss
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probably yes :D but I think I'll be busy enough with TS2 anyway :lol: but I might buy The URBZ, along with a console, when I do have some money left.. and when I'm getting bored with TS2 (probably takes a long time to get bored) :p

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Mortimer Goth's Distant Cousin
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yea it does

SNW Webmiss
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I wish we could get it some weeks earlier :p I'm already totally addicted and I don't even have it yet :p I guess everyone feels like that right now :p we're counting the days, hours, minutes and seconds :funny: :haha:

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Mortimer Goth's Distant Cousin
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yea i can not wait it goin to be the best

SNW Webmiss
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yeah almost everyone I talk to on the forums, especially the Dutch forums, are so excited about the game! I think we're all going to explode once it arrives :lol:

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Mortimer Goth's Distant Cousin
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yea


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